“Tout Cela Est…”

In 2014, in the midst of Quebec’s provincial election, Mariam Esseghaier, Marie Eve Lefebvre and I finished and released our online documentary, “Tout Cela Est…: Communicating the Charter of Quebec Values/Communiquer la charte des valeurs québécoises.”

Since, we’ve spent a great deal of time reflecting on the video project, how it was meant to intervene in the Charter debate in 2013-14, and how we might recommend others approach similar mixed academic-journalistic-activist interventions given limited time and resources. With thanks to the Canadian Journal of Communication‘s special issue editors, Sandra Smeltzer and Leslie Regan Shade, as well as to everyone who ever took time to be interviewed, to translate parts of the video, to help us with our website, to ask questions during conference presentations, and finally to edit or recommend changes to our Research in Brief, here is our final written piece, “‘It won’t go viral’: Documenting the Charter of Quebec Values and Talking Theory on YouTube.”